Elevating floral design to art through a brand platform and verbal identity.
- Brand Positioning
- Tone of Voice
As a design studio whose work covers everything from weddings to editorial to photography, a.p. bio needed a brand platform that could convey its non-traditional and multifaceted approach to floristry in a simple and eloquent manner. We partnered with founder Doan Ly and her team to develop a Brand Positioning that encapsulates both the commercial and artistic components of the brand, and then developed a Verbal Identity — and core brand copy — that would deftly bring this strategy and aesthetic to life.