Elevating floral design to art through a brand platform and verbal identity.

Our Role

  • Brand Positioning
  • Tone of Voice
  • Copywriting

As a design studio whose work covers everything from weddings to editorial to photography, a.p. bio needed a brand platform that could convey its non-traditional and multifaceted approach to floristry in a simple and eloquent manner. We partnered with founder Doan Ly and her team to develop a Brand Positioning that encapsulates both the commercial and artistic components of the brand, and then developed a Verbal Identity — and core brand copy — that would deftly bring this strategy and aesthetic to life.

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  • Brand Positioning

    We looked at the competitive landscape for floral design, studied the company’s customers, and took a deep dive into the brand’s heritage and differentiators to build a positioning that would elevate a.p. bio.

  • Verbal Identity

    We developed a supporting tone of voice strategy to offer guidance for how that positioning would come to life across touchpoints.

  • Brand Language

    We used a.p. bio’s tone of voice guidelines to develop succinct and brand-right evergreen language for the company’s communications.