Developing brand narrative and go-to-market copy for a luxury beauty offering.

Our Role

  • Content Creation
  • Copywriting
  • Social Strategy

When Akira Beauty came to Major, they were looking for support in launching their brand and articulating its core concept: prestige beauty offered at an approachable price point. Inspired by the simplicity and elegance inherent to the company’s products, Major built an approach to written content inclusive of brand narrative, all website copy, launch campaign, and social media. Leading up to launch, we developed content for and managed all brand social channels, ultimately ensuring the brand’s voice came to life clearly and consistently across touchpoints.

  • Copywriting: Website + Marketing

    We helped the brand translate its story and key messages, developing all website copy as well as marketing and social media content.

  • Social Media Content + Management

    When Akira was ready for launch, we developed an approach to social media content and managed the brand's social channels.