Developing brand narrative and go-to-market copy for a luxury beauty offering.
- Content Creation
- Social Strategy
When Akira Beauty came to Major, they were looking for support in launching their brand and articulating its core concept: prestige beauty offered at an approachable price point. Inspired by the simplicity and elegance inherent to the company’s products, Major built an approach to written content inclusive of brand narrative, all website copy, launch campaign, and social media. Leading up to launch, we developed content for and managed all brand social channels, ultimately ensuring the brand’s voice came to life clearly and consistently across touchpoints.