Brand positioning and identity, content strategy, ongoing advisement for a New York City icon.
- Brand Positioning
- Content Strategy
- Visual Identity
Despite the fact that it’s one of NYC’s top tourist destinations with a booming digital business rivaling the likes of Best Buy, B&H had never gone through a formal branding exercise. Working closely with 30+ stakeholders, we developed its first brand platform — and subsequent visual + verbal identity — that both honors the company’s distinct heritage and nods towards its future customers. Following the forthcoming launch of the new identity, Major will support the translation of the refreshed brand across touch-points.
In addition to brand positioning and identity work, Major and B&H continue to work together as close partners across a variety of projects including content strategy, marketing activations, and other initiatives that will bring their new positioning to life in the world today.