Launching a new product line from a beloved brand through meaningful content and online storytelling.

Our Role

  • Content Strategy
  • Go-To-Market Social Strategy

We worked directly with the Blue Hill founders to launch their first major product, a line of vegetable-based, grass-fed yogurts. Via a storytelling approach, we uncovered the deeper brand message and lifestyle behind the new yogurts. Armored with a purpose-led strategy, including carefully considered copy and high quality visual assets, we promoted Blue Hill Yogurt to an online audience in a way that felt genuine and right for the family-led company.




Social Media Strategy

The launch of Blue Hill Yogurt relied heavily on social media promotions. At the time, this was a new arena for the family-owned business.