Blue Hill Yogurt
Launching a new product line from a beloved brand through meaningful content and online storytelling.
- Content Strategy
- Go-To-Market Social Strategy
We worked directly with the Blue Hill founders to launch their first major product, a line of vegetable-based, grass-fed yogurts. Via a storytelling approach, we uncovered the deeper brand message and lifestyle behind the new yogurts. Armored with a purpose-led strategy, including carefully considered copy and high quality visual assets, we promoted Blue Hill Yogurt to an online audience in a way that felt genuine and right for the family-led company.