Carrabba’s Italian Grill
Creating a look, feel, and voice for a family-founded brand.
- Tone of Voice
Carrabba’s came to Major looking for help in developing a written and visual communication style that felt authentic to its family-founded heritage. We partnered with the brand to art direct a refreshed identity, create content optimized for Instagram, and build a brand voice that would help the Italian-American brand feel authentic and unique in a congested landscape. As a result of our work, engagement has sky-rocketed and internal investment in content creation is higher than it’s ever been. We’re currently working with the team to develop ongoing digital campaigns that tell stories and connect with diners in the brand-right style they know and love.