Chango & Co.
Brand positioning, tone of voice, and social strategy for the companion store of a successful interior design business.
- Brand Strategy
- Tone of Voice
- Social Strategy
Chango & Co., an interior design company based in Brooklyn, NY, came to Major looking for help establishing a separate but connected brand strategy and digital presence for its brick and mortar store and online boutique, Shop Chango & Co. Working closely with the company’s two partners, we identified a brand positioning and architecture for the shop, created a unique brand voice and core language, and developed a social media strategy that would allow the store to stand out as a companion brand to the greater Chango & Co. interior design business. As a result of our work, Chango & Co. launched a brand new Instagram handle for the store; a forthcoming website re-launch for the store is planned for the near future.