Brand identity and digital strategy for a new sandwich company.

Our Role

  • Brand Strategy
  • Content Creation
  • Social Strategy
  • Visual Identity

For the launch of a new farm-to-sandwich catering company, we created a brand strategy and visual identity that helped to put Half on the fast-casual map. Our process not only included digital strategy, an industry trend deep-dive, and a package-design exploration, but also the creation of a content toolkit that ultimately armed the company with an arsenal of compelling, brand-right content to use across their touch-points. Today, the brand has found success in partnering with fortune 500 companies and indie darlings alike and is currently exploring a brick-and-mortar location.



  • Content Creation

    We partnered with one of the industry’s top food photographers and stylists to produce a toolkit of stunning content that showcased Half’s fresh, wholesome ingredients.

  • Package Design

    We designed a classic, minimal look and feel for Half that celebrated the simplicity of the brand's food and message.


Social Media Strategy

Our social media strategy helped to codify how the new brand would come to life in digital and included tone of voice guidelines along with a roadmap for ongoing social content production.