Brand identity and digital strategy for a new sandwich company.
- Brand Strategy
- Content Creation
- Social Strategy
- Visual Identity
For the launch of a new farm-to-sandwich catering company, we created a brand strategy and visual identity that helped to put Half on the fast-casual map. Our process not only included digital strategy, an industry trend deep-dive, and a package-design exploration, but also the creation of a content toolkit that ultimately armed the company with an arsenal of compelling, brand-right content to use across their touch-points. Today, the brand has found success in partnering with fortune 500 companies and indie darlings alike and is currently exploring a brick-and-mortar location.