Brand identity and digital strategy for a new sandwich company.

Our Role

  • Brand Strategy
  • Content Creation
  • Social Strategy
  • Visual Identity

For the launch of a new farm-to-sandwich catering company, we created a brand strategy and visual identity that helped to put Half on the fast-casual map. Our process not only included digital strategy, an industry trend deep-dive, and a package-design exploration, but also the creation of a content toolkit that ultimately armed the company with an arsenal of compelling, brand-right content to use across their touch-points. Today, the brand has found success in partnering with fortune 500 companies and indie darlings alike and is currently exploring a brick-and-mortar location.

 

 

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  • Content Creation

    We partnered with one of the industry’s top food photographers and stylists to produce a toolkit of stunning content that showcased Half’s fresh, wholesome ingredients.

  • Package Design

    We designed a classic, minimal look and feel for Half that celebrated the simplicity of the brand's food and message.

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Social Media Strategy

Our social media strategy helped to codify how the new brand would come to life in digital and included tone of voice guidelines along with a roadmap for ongoing social content production.