Outback Steakhouse

Creating a distinct brand voice in a crowded category.

Our Role

  • Positioning
  • Brand Strategy
  • Tone of Voice
  • Copywriting

When Outback Steakhouse wanted to distinguish itself from the rest of the internet, we partnered with the brand to help develop a unique voice that would stand out from the fray. By collaborating with comedy, editorial and TV writers, we brought Outback’s voice to life and empowered the Outback team to actively engage with customers online resulting in significant increases in online engagement and optimized social spending.

 

 

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An Always-On, Steak-Obsessed Voice

Social media requires 24/7 creativity. We helped the Outback team determine what their signature brand of funny should be — and how to create around the clock content to bring it to life.

Working with Jena and her other experts were like have a true extension of the team. They care about the work they do and are emotionally invested in it. I’ve had the opportunity to work with this team on several projects. Easily the proudest work I have been involved with.
Becky Maree
Social Media Marketing Manager, Bloomin Brands

  • Engagement Rate

    120%

    Increase in online engagement.

  • Cost Per Engagement

    $0.18

    Cost per engagement decreased to $0.18 from $0.60

  • Customer Care Team

    100%

    A customer care team who felt confident, equipped, and empowered to deliver a new TOV in every Tweet.