Creating a distinct brand voice in a crowded category.
- Brand Strategy
- Tone of Voice
When Outback Steakhouse wanted to distinguish itself from the rest of the internet, we partnered with the brand to help develop a unique voice that would stand out from the fray. By collaborating with comedy, editorial and TV writers, we brought Outback’s voice to life and empowered the Outback team to actively engage with customers online resulting in significant increases in online engagement and optimized social spending.
Increase in online engagement.
Cost Per Engagement$0.18
Cost per engagement decreased to $0.18 from $0.60
Customer Care Team100%
A customer care team who felt confident, equipped, and empowered to deliver a new TOV in every Tweet.