Building a new, design-oriented puzzle company from the ground up.

Our Role

  • Social Media
  • Strategy
  • Art Direction
  • Voice + Copy
  • Photography
  • Positioning
  • Copywriting

Jigsaw puzzles have long had “fuddy-duddy” connotations. Major partnered with Piecework to build a new brand — from conception to go-to-market strategy to creative touchpoints — that has made puzzles a part of the cultural conversation once more. After identifying a positioning and brand strategy to set the business apart, we developed a digital marketing strategy – and the appropriate creative assets – to engage and connect online. Piecework found immediate success upon launch, receiving press mentions from notable publications like Bon Appétit and New York Magazine. With Major’s support, the brand has seen incredible organic growth of its online community and is currently expanding its product line.



Meta Puzzle
  • Brand Positioning + Strategy

    Major identified a white space in the puzzle and gaming landscape, and helped to bring Piecework from concept to life. More than just refreshing the jigsaw puzzle, the brand is built to help people slow down, connect, and savor the moment.

  • Photography + Gifs

    Major developed a robust library of proprietary imagery for the brand, inclusive of the puzzle artwork, packaging, and lifestyle photography.


Social Media Marketing

From imagery to copywriting, influencer outreach to performance marketing, Major has been integrally involved in growing and fostering a genuine digital community of customers and fans.